Operating context
Organise a broad equipment and application portfolio, support the selection of the right item and collect enough context for a qualified quotation.
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Geralmaq Digital Catalogue and Quotation Journey
A commercial website with a technical catalogue, segment and regional pages, and a quotation briefing integrated with WhatsApp.
Web · Catalogue · SEO · WhatsApp
Technology applied to the operation
We structured equipment categories and pages, dedicated areas for industry, construction and maintenance, regional landing pages, technical content and a step-by-step quotation form that captures equipment, location, period and contact details before WhatsApp assistance.
How the solution is structured
The architecture combines Web · Catalogue · SEO · WhatsApp with modular services, secure access, traceability, integrations and operational monitoring. Technical decisions reflect the environment, criticality, connectivity and ownership requirements of this case.
Web · Catalogue · SEO · WhatsAppHow change reaches the operation
Delivery progresses through discovery, architecture and integration validation, a controlled pilot, user enablement and gradual rollout. Indicators and feedback guide stabilisation and the continuous evolution backlog.
Discovery · Pilot · Validation · ScaleEvidence of valueEquipment organised by category and applicationIndicator monitored against the agreed operational baseline Regional pages supporting local serviceIndicator monitored against the agreed operational baseline Step-by-step quotation briefingIndicator monitored against the agreed operational baseline Technical content connected to conversionIndicator monitored against the agreed operational baseline
Results and indicators the operation can monitor.
The outcomes below define the value created by the solution. Absolute figures and percentages are published only when the client has explicitly authorised their disclosure.
From delivery to ownership
A solution designed for the real operating environment.
Integration and adoption
The delivery considers existing systems, user profiles, connectivity constraints, data ownership and the routines that people already perform. This reduces parallel controls and makes adoption part of the engineering work.
Security and continuous evolution
Access control, traceability, backups, monitoring and a prioritised evolution backlog protect continuity after go-live. The platform can grow as new units, workflows, integrations and management needs emerge.
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